Article Rada Rodriguez Article Rada Rodriguez

Everyone Has a Growth Strategy. Few Know Where Growth Will Come From

Rada Rodriguez talks growth strategy with Jesper Isaksen of FSN Capital. Why most companies can't say where growth will actually come from, how capital allocation exposes the gap between strategy and reality, and why simplification and decentralization matter most as companies scale. A boardroom view on what real strategic clarity requires.

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Article Rada Rodriguez Article Rada Rodriguez

When Strategy Breaks Before Technology

Rada Rodriguez explains why technology rarely destroys companies but exposes where strategy no longer holds. The real risk lies in delaying change while the core still performs. She examines how strategic inertia develops, why assumptions must be challenged early, and why capital allocation determines whether transformation becomes real.

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